The Fairtrade Label is a “seal of approval” that appears on products that meet internationally agreed Fairtrade standards and which guarantees to consumers that their purchases will benefit the producers, their families and the surrounding communities from the developing countries that they originate from.

The Fairtrade Certification and Labelling system is administered in Australia & New Zealand by Fairtrade Labelling Australia & New Zealand, a local not-for-profit organisation that is a full member of FLO e.V. internationally. Read more about Fairtrade Labelling ANZ here.

The Fairtrade guarantee to consumers is backed by a certification and trade audit system that applies to all companies in the supply chain up to the point of final packaging.  This includes Fairtrade certified producers (who comply with Fairtrade standards), Fairtrade registered importers (who pay a Fairtrade premium, in addition to minimum prices, that supports social, economic and environmental development) and Fairtrade licensees (who a licensed to apply the Fairtrade label to packaged products and sell them in to the market).

Look for the Fairtrade label on products such as coffee, tea and chocolate (with more to come!) to ensure that the benefits really do go back to producers.